Shenzhen sex lingerie market

Shenzhen sex lingerie market

Overview of Shenzhen sex underwear market

Shenzhen is one of the earliest open cities in mainland China and one of the economically developed cities.As a market segment, the sex underwear market has also received more and more attention in Shenzhen.

Brand situation

At present, Shenzhen’s sexy underwear market is mainly based on local brands, such as Sweetheart, Rosewolf, etc. At the same time, there are also some internationally renowned brands, such as Victoria’s Secret and other brands to open stores in Shenzhen.

Consumer group

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Consumers of sexy underwear are mainly young women, mainly focusing on quality and design sense, and also a certain proportion of male consumers who buy sex underwear as gifts to their girlfriends or wives.

Product Category

In Shenzhen’s sexy underwear market, the main product categories include bra benefits, lace panties, even body sexy underwear, sexy pajamas, etc.In addition, there are some other sex products such as sex toys and sex products.

Price range

In Shenzhen’s sexy underwear market, the price range of products is different. The general price range is 100-500 yuan, and some internationally renowned brands will be more expensive.

Sales channels

Sales channels mainly include offline physical stores and e -commerce channels.The physical stores are concentrated in Shenzhen’s shopping malls, department stores and other places. In the e -commerce channels, Taobao, Tmall, JD.com and other e -commerce platforms all have interesting underwear products.

Market competition situation

Shenzhen’s sexy underwear market is fiercely competitive, and its brand diversification has also increased market competition.In addition, the emergence of some cheap sex lingerie brands also put pressure on the market.

Accessories

Market development prospect

With the continuous improvement of people’s living standards, the market of sexy underwear is gradually becoming popular, and the market potential is huge. It is expected that there is still a lot of room for development in the future, and it also brings great opportunities for market competition.

Brand advice

In response to the fierce market competition, brands should pay attention to product quality, polish unique design, and focus on the experience of offline stores. At the same time, they can also give play to the marketing methods of social media to increase brand influence.

Consumer suggestion

Consumers should pay attention to the quality of the product and whether they are suitable for their own body when buying sexy underwear. At the same time, they should choose the style and color that suits them.

Future Outlook

In the future, the fun underwear market will be launched on a wider range of platforms. Brands and sales channels will gradually diversify. At the same time, the market’s competitive pressure will continue to increase. Brands should adjust their business strategies based on market changes and seize market opportunities.

Conclusion

Shenzhen’s sexy underwear market is gradually mature, and many powerful brands and sales channels have appeared. Different product categories and price interval also meet the needs of different levels of consumption. Market potential is gradually being released. Brands and markets should seize opportunities.,Develop together.